customer-generated evaluation

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Information for website owners and webmasters

cuge is a free and public service for the evaluation of the service quality and reliability of any website in the world by the website's customers themselves. cuge creates safety by transparancy.

How to add your website(s) to cuge
How to edit your website(s) on cuge
How to make your listing stand out
How to check your website's cugerank
How to influence your website's cugerank
Free display of the cugerank
Free display of cuge Boxes and Logos
Self evaluation interdiction
Consequences of a self evaluation
Disputes / Examination of evaluations

The cugerank calculation
How to make the most of cuge
How to support cuge

Get a free cugeID for your website (register as a site owner)
 

How to add a website to cuge

Only website owners or a person, who is responsable for a website, may add a
website to cuge. You must have an email address @ the domain you want to add.
(Ex.: If you want to add or edit www.mysite.com, you must have an email address like
"address@mysite.com").

1. Register for your free cuge website owner account using an email address @ the
    domain of the website you want to add.

2. Check your emails for an email from cuge. Click on the confirmation link in the email
    or copy and paste it into your browser. When done, you will be redirected to the
    "Add / edit website" page.

3. Enter the website and the details you want to have displayed on cuge.

4. Press the "Save" button.

Done. Your submission will be checked by cuge. You will get an email notification as
soon as your submission is online. This email will also contain the cugeID for the website.

You can use this cugeID for
- directly displaying the cugerank on your website [info]
- asking your customers to leave an evaluation for the website [info]
- using the free cuge boxes on your website [info]
 

How to edit your website(s) on cuge

Only website owners or a person, who is responsable for a website, may edit a
website on cuge. You must have an email address @ the domain you want to add.
(Ex.: If you want to add or edit www.mysite.com, you must have an email address like
"address@mysite.com").

1. Register for your free cuge website owner account using an email address @ the
    domain of the website you want to add.

2. Check your emails for an email from cuge. Click on the confirmation link in the email
    or copy and paste it into your browser. When done, you will be redirected to the
    "Add / edit website" page.

3. Edit the website and the details you want to have displayed on cuge.

4. Press the "Save" button.

Done. The changes will take effect immediately. The website's cugeID is displayed
on the website details page.

You can use this cugeID for
- directly displaying the cugerank on your website [info]
- asking your customers to leave an evaluation for the website [info]
- using the free cuge boxes on the website [info]
 

Featured results on cuge (fees apply)

As a website owner or webmaster you may feature your website entry. Featured results
attract much more attention.

What a featured result entry offers:

  • Your entry appears above all other entries in category and search *
  • Your entry appears highighted with a background color.
  • Your entry will have a stronger and colored border.
  • Your website address appears bolded.
  • Your website address is directly linked to your website.

Fees applying for featured results:

  • 1 month: € 29,80
  • 3 months: € 86,70 (-3%)
  • 6 months: € 169,80 (-5%)
  • 12 months: € 321,60 (-10%)

          Fees double for each additional category (you may book max. 3 categories).

          All fees are subject to Italian VAT (at 20%; not payable by EU companies having a valid VAT number).
          Subsciption is renewed automatically unless cancelled. Cancelable at any time without notice.

How to book a featured result entry for your website:

  • Sign in or register for free as a website owner.
  • In your user navigation, click on "MYSITE_REFERER".
  • Activate the "Feautured result" checkbox.
  • In the following dialog, select the booking period and the categories.
  • Click on "Save".
  • You will be redirected automaticaly to a payment page.
  • Your featured result entry will be activated within 24 hours after payment receipt.
     

How to check a website's cugerank

1. Use the box on the right hand side or go to the check cugerank page.

2. Type the URL of the website you want to check (ex.: www.cuge.org) in the first field.

3. Press (only once!) the "check" button.

The website's cugerank and all evaluation details will show up. If the website is not yet
known, you may suggest it for the listing on cuge.
 

How to influence the cugerank

The cugerank is a direct result of the evaluations of your website's service quality and reliability
left by your customers (Who is a customer?). You cannot change your own website's cugerank.

However, you can actually do many things to have people leave positive evaluations and thereby
generate a high cugerank.

Here are some possibilities:

Offer good services
The better your service, the better will the evaluations left by your customers be and the higher
will be the cugerank.

Be responsive and helpful
The quicker and the more helpfully you respond to your customers, the higher will their evaluation
of these criteria be. The response quality and time are influencing the cugerank.

Keep your promises
Deliver goods and / or services that meet the promises you have made in advertisements, on your
website and elsewhere. The promises fulfillment influence the cugerank.

Ask your customers to leave an evaluation on cuge.org
Many site owners or webmasters ask their customers to leave an evaluation on cuge by
- putting one of cuge's DirectEvaluation boxes on their websites (available boxes)
- putting an appeal or a direct link (see below) for leaving an evaluation in their emails to customers
- putting a direct link (see below) to the cuge evaluation page on their order confirmation or home page.
- putting a direct link (see below) in the orders overview page of the customer's section.
- putting a direct link (see below) on electronically sent invoices.

Here is the code for the direct link to the evaluation of your website:
<a href="http://www.cuge.org/evaluate.php?site=yoursite.com" target="_blank">Please evaluate our services on cuge.org (customers only)</a>
(replace "yoursite.com" with your website address; do not use "www." please).
 

Free display of the cugerank

Display the cugerank directly on your website(s)

Many consumers today turn to cuge and check a website's cugerank before deciding to
become a customer of it. By displaying the cugerank on your site, you show your potential
customers, of what quality your services are and how reliable your website is, right away.
This significantly expedites and promotes the visitor's decision. To get the code for the
cugerank display on your website, please sign in and select "Get cugerank display code"
in your account navigation. Attention, the display will work on the relevant website only
and must not be implemented on other websites.
 

cuge Boxes and Logos

Show your support of cuge's work for a a safer internet by displaying cuge Boxes
and Logos on your website(s).

cuge Supporting Website Logos

Attention, restricted rights!
The display of these logos and all other cuge logos is granted under the condition that
the logo is directly linked to cuge. The display of any cuge logos without linking to cuge
is a violation of international copyright laws. Here is a link code:
<a href="http://www.cuge.org" target="_blank" title="cuge - customer generated evaluation">
<img src="logo160.gif" alt="cuge supporting website"></a>

cuge Boxes

Attention, restricted rights!
The display of these boxes is granted under the condition that the linked copyright
notice in the form footer is diplayed without making any modifications to it. The display
of the boxes and/or any cuge logos without displaying the linked copyright notice is
a violation of international copyright laws.
 

Self evaluation interdiction

It is not allowed
- to evaluate one's own website(s)
- to have friends evaluate one's own website(s)
- to pay third parties for leaving evaluations for one's own website
- to exchange evaluations with other website owners or webmasters

Security techniques
cuge is using several security techniques to prevent from self evaluation and faking the
cugerank. These include both, logical and manual revisions of many parameters and
do certainly cover the use of alternate email addresses, usernames and IP numbers
as well.
 

Consequences for violating the self evaluation interdiction

- Users, who try to violate the self evaluation interdiction rule, will be excluded from cuge.
- The faked evaluation left for the website will be changed to the most negative evaluation.

Please note: In addition to the consequences taken by cuge, a self evaluation will probably be
a willful misrepresentation, so a criminal offence of fraud in many countries. Please note that
cuge will keep its records and pass them to investigation authorities if necessary.
 

Disputes

If you feel that an evaluation of your website(s) might be faked or not justified,
you may ask cuge to examine the evaluation.

The person who has left the evaluation, will then receive a notice from cuge and
will be asked to specify her/his evaluation within 3 days for evaluations from 3 to
10 and within 24 hours for very negative evaluations of 1 or 2.

If the customer reacts at the time, the specifications made by the customer will be
mailed to you and appear in the resolution center. You may then react to these
specifications and decide either to definitely accept the evaluation or not. If the
customer does not react at the time, the evaluation will be removed.

After that, cuge will decide about the evaluations validity and inform you and the
customer about the results of the examination. Besides the precise circumstances
of the given case and the specifications you and the customer make, cuge's decision
is based on many other factors such as the customers evaluation habit, a comparison
with other evaluations left for that website and many others.

cuge's decision may result in:
- the complete removal of the evaluation
- the attenuation of the evaluation
- the retention of the evaluation

Open an examination
 

The cugerank calculation

The cugerank is calculated on the following base:
 
   

Customer evaluation criterion

Possible values

Strength 1)

Delivered goods/services as described 30 %
In time delivery of goods/services 20 %
Claim treatment 20 %
In time response 10 %
Response quality (helpful) 10 %
Advertisement promises fulfillment 10 %
Average delivery time time info only
Average response time time info only
No delivery / Fraud warning 2) yes / no info only

1) Only evaluation criteria that have been left by the customer, will influence the cugerank.
If one or more evaluation criteria are not stated, they will be ignored in the evaluation value calculation.
Example: No claim treatment evaluation was left, since there was nothing claimed. All other criteria
were stated. Only these stated ones will count for the evaluation. The value may reach 10 anyway.
 
2) The No delivery / Fraud warning is an additional statement that does not directly influence the cugerank.
It is marked red and appears above all evaluations, if any warnings were left.

 

How to make the most of cuge

There are some very efficient ways to make more of cuge.

Display the cugerank directly on your website(s)
Many consumers today turn to cuge and check a website's cugerank before deciding to
become a customer of it. By displaying the cugerank on your site, you show your potential
customers, of what quality your services are and how reliable your website is, right away.
This expedites and promotes the visitor's decision significantly. To get the code for the
cugerank display on your website, please sign in and select "Get cugerank display code"
in your account navigation. Attention, the display will work on the relevant website only
and must not be implemented on other websites.

Book a Featured Listing
You can also book a Featured Listing of your website. A Featured Listing:
- appears on top of the regular listings in the category view and in the search results.
- appears highlighted and bolded.
- is linked directly to your website.
You can activate the Featured Listing options in your website details. Featured Listings
are a paid service. Featured Listings Prices

Ask your customers to leave an evaluation on cuge.org
Many site owners or webmasters ask their customers to leave an evaluation on cuge by
- putting one of cuge's DirectEvaluation boxes on their websites (available boxes)
- putting an appeal or a direct link (see below) for leaving an evaluation in their emails to customers
- putting a direct link (see below) to the cuge evaluation page on their order confirmation or home page.
- putting a direct link (see below) in the orders overview page of the customer's section.
- putting a direct link (see below) on electronically sent invoices.

Here is the code for the direct link to the evaluation of your website:
<a href="http://www.cuge.org/evaluate.php?site=yoursite.com" target="_blank">Please evaluate our services and reliability on cuge.org (customers only)</a>
(replace "yoursite.com" with your website address; do not use "www." please).
 

How to support cuge

We are happy that you would like to support cuge's work for a safer internet.

Some ideas for supporting cuge:

Use it!
The more websites use cuge, the more customers will leave evaluations and the more
significancy and authenticity is in a website's cugerank.

Tell friends and partners about it
The more website owners know and use cuge, the more transparent the internet will become.

Put a link to cuge on your website
You may want to put a link to cuge on your website to help increasing cuge's popularity.
Here are some example link codes you can copy and paste into your website:
<a href="http://www.cuge.org" target="_blank">cuge - customer-generated evaluation</a>
<a href="http://www.cuge.org" target="_blank">This website supports cuge</a>

Donations
If you like, you may support the cuge team by donating here.
 

Any more questions? Check the FAQ.
 




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